Get Ready for USB4 Generation


Taipei, Taiwan – February 22, 2024 – People can wait, but why should they? Triple the current workflow performance speed allows creators to clock out earlier and make it to happy hour. 

Thanks to the most cutting-edge chip developed by one of the leading bridge controller manufacturers, Wise Advanced breaks the bottleneck of the prior 10 Gbps port and expands its workflow to the maximum transfer rate up to 40 Gbps which fully cover the maximum speed of PCIe Gen 4 x2 memory cards. 

“Reducing the transfer time by 75% from 2 minutes to half minute* for 100GB is a big step forward,” said Frank Wang, Senior Product Manager of Wise Advanced.

The RD-40CXB is also forged in aluminum and equipped with a certified USB4 cable. 

The Wise CFexpress 4.0 Type B Card Reader will be available in mid-April 2024, and will MSRP at US$99.99. For more information contact your local dealers or visit our site

*Based on Wise Advanced test conditions via WA-CX02 and RD-40CXB card readers with Apple MacBook Pro M2. The actual performance of the transfer time was from 136 to 30 seconds. 

Tech Specs

Model RD-40CXB 
Max Transfer Speed 40 Gbps 
Media Type CFexpress Type B 
Interface USB4 
Port USB Type-C 
Dimensions 69.8 x 62 x 21 mm 
Weight 108 g / 0.24 lbs 

About Wise Advanced 

Since 1992, Wise has locally designed, produced, and serviced storage solutions for people who value precious memories. 

By leveraging partnerships with the best of the best, we stand among our industry’s giants. 

We carefully select, so should you. 

Press Contact 

Czardas Wang

Wise Advanced Co., Ltd.

[email protected]

Copyright © 2024 Wise Advanced Co., Ltd. All rights reserved. Wise Advanced is an authorized licensee of the CFexpress trademark, which may be registered in various jurisdictions. Information, products, and/or specifications are subject to change without notice. The Wise logo is a trademark of Wise Advanced Co., Ltd.